About
One Methodology. Everyone Runs On It.
Strategists, creatives, copywriters, and engineers — all trained inside one system: the Dynamic Influence Loop. It's not a framework we hand off and hope gets followed. It's the DNA behind every Build we deliver.
Practitioners, Not Theorists
We help companies build advertising systems that actually earn revenue — systems they own outright, not rent from us indefinitely. Once a Build ships, it's yours: no retainer to keep paying just to keep what you already bought.
Lightbody Marketing was founded by Dave Rossborough, who watched three or four "funnel" orthodoxies come and go while one pattern stayed constant: how people actually decide to buy. That pattern became the Dynamic Influence Loop™ — a system we still run live campaigns on ourselves today, not a theory handed down from the top.
Founded in 1998 — the same year as Google. We've been engineering how people decide to buy since before Google decided how people would search for it.
Today, a full-stack team of strategists, creatives, copywriters, and engineers executes it — coordinated under one roof instead of handed off between three vendors. Enterprise-level thinking, built for businesses doing $1M–$2M in revenue who don't have an in-house CMO.
We also operate as a partner, not a vendor. That means telling you when the answer is "don't spend on ads yet" — even if that's not what you came in expecting to hear.
A few things that don't change how we work
Practitioners since 1998
Platforms change constantly. What buyers actually respond to changes much more slowly — that's the practitioner experience the whole team builds on, not one person's opinion.
Full-stack, one methodology
Strategy, creative, copy, and tech, coordinated under one system — the same playbook, every time.
AI-first operations
We run AI as core operating infrastructure, not a prompt-writing shortcut — it's how a small team executes at enterprise speed and gets to market faster without cutting corners.
Radical transparency
If something isn't working, you'll hear it from us before you have to ask. Partner, not vendor.